CSRxP DTC ADVERTISING CAMPAIGN

The Campaign for Sustainable Rx Pricing (CSRxP) announced the launch of a new six-figure advertising campaign Monday highlighting how Big Pharma’s pricing practices, anti-competitive tactics and massive spending on direct-to-consumer (DTC) advertising are the root cause of high prescription drug prices in America.

The campaign follows the recent release of a report conducted by CSRxP which found Big Pharma’s DTC ad spending costs U.S. taxpayers billions of dollars each year, due to the combined impact of increasing utilization and the pharmaceutical industry’s practice of writing off marketing expenses from business taxes, to further pad their bottom line.